Social media is one the easiest and most effective ways to fundraise. In this toolkit, you’ll find tips about how to best utilize social media in your fundraising efforts and to raise awareness!
Follow AIDS Run & Walk Chicago social media channels to stay up-to-date with the latest info and fundraising tips! We’ll post content that you can share with your networks to raise awareness and get your network engaged.
Don’t forget to use the hashtags #AIDSWalkChi, AIDSRunChi and #BandTogether!
The most effective content you can share on social media is created by you! You and your story should be at the core of every post. Another thing to keep consistent is to always share your donation page link in every post you make. We recommend creating a custom URL for easy sharing i.e. aidsrunwalk.org/participant/SuzySmith.
Head to the next section for tips on how to share your story and create effective content.
It's important to be able to tell others why you participate in AIDS Run & Walk Chicago. Turn your connection to the cause into a 1-3 sentence mission statement:
I'm walking in the AIDS Run & Walk Chicago because there is still no cure yet. Until we find a cure, the thousands of people living with HIV need our support.
I run the AIDS Run & Walk Chicago to honor the memory of my brother and all those who have passed away from AIDS-related illness.
Stigma and discrimination are major barriers to preventing, treating and caring for people living with HIV. I participate in the AIDS Run & Walk Chicago to show the world that I am anti-stigma and there is hope!
People don’t read large paragraphs of text on social media, so keep your story short and sweet to maximize impact! If you would like to write a longer version of your story, include it on your personal donation page.
Your mission statement fits perfectly into Step 2 of How to Write the Ask! Learn all 5 steps over on our fundraising tips and tools page.
Post your ask on social media with a link to your personal fundraising page. Sticking to a short and direct ask for every post will guarantee you more fundraising dollars.
Let your friends know exactly what the impact of their donations will be when they give to your fundraising page. Here’s a helpful infographic with a few examples that you can share!
Use these statistics to illustrate how HIV is not over, there is no cure yet and that HIV is still a serious public health issue for Chicago and the world.
In the United States…
Setting a challenge for yourself or others to complete is a great way to create motivation for people to donate! Here’s a couple ideas to get you thinking:
Whatever challenge you take on, make sure to document your progress on social media. Set goals within your challenge to celebrate on social media and encourage others to support you!
Not every channel should be used the same way. Follow these best practices for each platform to see the best results!
Use social media to give a public shout out to your donors and thank them for their support! Saying "Thank you!" is the most important part of fundraising. Make sure everyone who supports you feels recognized and that they know they are making a difference. Let them know how their dollars will directly impact people living with and vulnerable to HIV.